Don't Sell It.
No Going for Gold with "Unlicensed" Olympic Merchandise. :-(
The Olympic Games are in high gear, so please be aware that the United States Olympic Committee has been granted the exclusive right to use all of the various "Olympic" words and symbols. This means that you may not use the words UNITED STATES OLYMPIC COMMITTEE; OLYMPIC; OLYMPIAD; CITIUS ALTIUS FORTIUS; PARALYMPIC; PARALYMPIAD; PAN-AMERICAN, AMERICA ESPIRITO SPORT FRATERNITE or any combination of these words, or any Olympic symbol on any goods in your shops.
Similarly, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games, held in Vancouver, Canada, holds the rights to GO FOR GOLD,VANCOUVER 2010, CANADA 2010,VANCOUVER WHISTLER 2010, TEAM CANADA 2010, OLYMPIC, OLYMPICS, OLYMPIC GAMES, 2010 DESIGN AND CIRCLES (rings). In short, you should refrain from any use of the Olympic name in your shop. To use any of these terms or symbols would constitute trademark infringement and would subject you to liability for money damages.